The annual China International Baby Articles & Baby Carriers Fair (China Kids Expo), the China Toy Expo, and the China Licensing Expo successfully concluded on October 16, 2014 at the Shanghai New International Expo Centre. Over three days, the 46,000sqm trade floor hosted 466 CKE exhibitors, achieving 26% of increase in overall scale, attracting 50,515 buyers from 120 countries and regions, up 29% from last year. Among them, 4,116 hailed from abroad, a leap of 40%. Buyers for the toy, stroller and car seat categories grew by more than 20%. For the fourth consecutive year, China Kids Expo has been growing at a steady rate of above 30%, and has become one of Asia’s premier children’s goods events.
The number of domestic and international exhibitors at China Kids Expo 2014 maintained a steady growth, and saw the debut of the German pavilion and the participation of renowned foreign brands, such as Combi, Pigeon, Takata and Richell from Japan, NUK and Kiddy from Germany, Zooper and US Baby from the US, Avent from the UK, Baby Dan from Denmark as well as Chicco and Baciuzzi from Italy. The number of international exhibitors jumped by 52%
In addition, more than 10 domestic stroller, car seat and baby goods manufacturing areas, including Pinghu, Pingxiang, Shucheng, Wenchuan, Kunshan, Ningbo, Zhongshan and Cixi continued to organize pavilion witnessing the most significant growth at 155%.
Domestic visitors of China Kids Expo 2014 came from nearly 480 cities spanning across 31 provinces and autonomous regions, and covering buyers from various business categories. Some of the mid/high-end kids products chain stores that sourced at the event included Mothercare, Mama’s & Papa’s, Motherwork, Leyou, Lijiababy, L-baby, aiyingshi, BabyBear, Like sunny-Love Baby, Dengkang and Aite. Department stores from first and second-tier cities, such as New China Children’s Store, YOU YI SHOPPING CITY Beijing Lufthansa Center, SCITECH PLAZA, BAODA XIANG SHOPPING FOR KIDS, ISETAN, NEXTACG, CHARTER SHOPPING CENTER and Renhe were also gathered there, together with over 200 large supermarket chains and big box stores across the country, like Carrefour, Walmart, Hualian, Wu Mart, Auchan, Lotte Mart, Century Lianhua, Lotus, Huapu, YONGHUI SUPERSTORES, SPAR, BBK and SUGUO. The event also saw representatives of e-commerce giants TMALL, JD.com as well as Amazon participating actively.
In 2014, the number of the visitors from Europe saw a 30% growth. The amount of the buyers from emerging economies was also doubled. WAL MART, Kmart, Carrefour, GIFI as well as other department stores, supermarket chains, traders of toys and kids goods visited the show. Moreover, Les Mousquetaires from France, EI Corte Ingles from Spain ASOBI, RANT, Golden Baby from USA, OST-COM from Russia, Metr Plus from Ukraine and Van Der Meulen from Holland also are the important buyers this year.
What our Participants Say
“We greatly value this opportunity to exhibit, particularly the showcasing of new products that have won the Red Dot Award, IF design award and many other international awards, and have gotten much attention from buyers. The event has also gathered brands that have made the safety pledge, enhancing the sense of responsibility of corporate citizenship, and improving the industry’s level of intergrity.”
Song Zhenghuan, CEO & Chairman of the Board, Goodbaby Group
“This year, US BABY has brought along three brands, namely, US BABY, HITO and ELLEMOMMY. By participating in this exhibition, we are exposed to more domestic and foreign customers, and have also gotten to know what the customers need. Hope that we can develop the infant and kids products trade together with the entire industry with this platform”
Kang Lili, General Manager, US BABY (Shanghai) Co., Ltd.
“ Every year, Modern-Plaza is bound to be at China Kids Expo. Because at the event, we are able to understand market trends at home and abroad, and find new partnership projects! Like before, we have found new products that are ideal for collaboration, and discovered new market trend this year. The international brands, in particular, caught my eyes. It has been greatly rewarding!”
Wang Songtao, Category Manager, Children’s Products, Modern-Plaza
“Bao Da Xiang Shopping for Kids will undergo some adjustments in 2015 with the integration of supermarkets to deparment stores to provide a platform for collaboration with more baby supplies and clothing business. Through China Kids Expo, we have found a member of partners in the areas of infant clothing, feeding bottles and pacifiers.”
Wu Jun, Leasing Manager, Bao Da Xiang Shopping for Kids
“LeYou Babies to kids currently has 400 stores nationwide. The event this year has paid particular emphasis on the car seat category, so we’ve reached cooperation agreements with a number of car seat brands, and, at the same time, replenished the other product lines. We are very satisfied with the results of our visit!”
Liu Rong, Purchasing Manager, LeYou Babies to kids
“From this visit, we got to know a lot of new companies in the car seat as well as feeding bottle and pacifier categories, which will also provide a better selection for EYABABY’s development after the event!”
Zhao Zuwu, Assistant to CEO, EYABABY
“China Kids Expo is getting better year after year with a large exhibition area and mid-to-high-end enterprises, providing me with more purchasing options annually. I’ve already ordered products from more than three exhibitors at the event. In addition, the event focuses on the showcase of trending products. I’ve also participated in the ‘World's Trends in China -- Global Innovative Products Showcase 2015’ feature display, and have gleaned from it the future product development trends of strollers, offering me a valid point of reference for product procurement!”
Zhang Zuzhen, General Manager, Sichuan TongTong
“We will definitely come to China Kids Expo each year. There is a wide selection of an abundant amount of marketable products this year. The organizers have also launched dedicated business matching services, and the event, though short, has been very rewarding!”
Wilson, Head of Purchasing, Carrefour
“We are surprised by the large number of high quality suppliers and new products at the event. China Kids Expo has given us the opportunity for the centralized procurement of a large amount of products from top Chinese manufacturers, allowing us to source for our targeted products with ease and convenience!”
Dmitry Tortev, COO, Ultramalysh, Russia
“The event in October is the best opportunity to look for the latest products and quality suppliers. Once again pre-registering to visit China Kids Expo, I found that the event is even larger in scale, with more exhibitors and prominent features. We’ve mainly approached new suppliers in the stroller and riding toy categories, spanning all ages, and I hope to be able to open the Brazil market very soon.”
Roberto Favero, COO, Tectoy