In 2001, the brand “Baby First” was born. At the very beginning, the market was tough, but as the development of the children’s car seat’s industry, Baby First has found a new blue ocean. Though it is very hard for the brand to achieve better performance, Baby First has made many attempts.
After 2012, as the strength of the related law and the coming of the second child era, the children’s car seat industry became one of the most sunrising industries. In the first four months of 2017, the industry has stepped into another new spring. The issues of the related law and the compulsory standards have led more and more parents to pay attention to the children’s safety.
The development of Baby First has generally experienced three stages. In the first stage, the brand managed to explain what children’s car seat is. In the second stage, it told consumers how to choose a car seat with higher quality. As for the third stage, it is the establishing of the brand image. To let parents choose Baby First, the brand should provide goods with high quality. Our national standard only makes the industry enters the market, but Baby First has done better to face the market.
Nowadays, besides the online activities, Baby First has made attempts of crossover cooperation. With the advantages of other platform, Baby first could be known by more people.
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