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China International Baby Articles Fair

October 16-18, 2018     Shanghai New International Expo Center

International, high quality, professional trade platform

220000 square meters 2400 exhibitors 3600 brand 70000+ buyers

The flagship fair for kids products in Asia to Open On October 18th in Shanghai

(Shanghai, 10 October, 2017) China Kids Expo, co-organized by China Toy & Juvenile Products Association (CTJPA) and Koelnmesse, will run from October 18 to 20, at Shanghai New International Expo Centre. As Asia’s flagship fair for kids products, the fair will build up a one-stop sourcing platform for prams and accessories, baby car seats, ride-on products, scooters, baby bathtubs, toilet seats, baby and infants furniture & home items, and other baby articles. With co-located China Toy Expo, China Preschool Expo, and China Licensing Expo, the show will feature 2,023 exhibitors from 32 countries and regions, showcasing the latest products and most creative designs in 180,000 sqm exhibition space, a 16% increase compared with last year.
“This is not only a platform to boost trade between thousands of Chinese suppliers and international buyers, but also a gateway for international brands to tap into China’s domestic market and benefit from the huge market potential.” Said May Liang, the President of CTJPA.  “We also design the fair as a stage to show how upgraded made-in-China will influence the global market, and to fully support Chinese suppliers to lead the global trend, utilize innovative designs and advanced technologies in products, and enhance product quality.”
Highlights of the fair
·   Global Trends in China 2018 – a collection of the newest products to be released in 2018, featuring future industry trends and huge market potential


·   Display of Innovative Products – a special display of products innovative in design, material and function, which proved its popularity among consumers in last season
·   Infant Toys Zone – a brand new pavilion of toys specially designed and manufactured for infants (0-3 years old) to meet the increasing market demand
·   Licensee Baby Products Pavilion – the place to find the magic result from IP licensing + baby products, which is highly welcomed recently by the market to increase sales and profit margin

Recognized international sourcing platform

As the world’s biggest production base for toys and juvenile products, China exports account for 80% of total sales across the global market. 72% of exhibitors at the fair are experienced exporters, plus a specialized Baby Product Export Zone designed to welcome overseas buyers. On the other hand, the number of pre-registered international buyers increased 39% compared to last year.
In addition, the organizer will hold Business Matchmaking dedicated in strollers, baby car seats, and ride-one products during the fair to further improve sourcing efficiency for overseas buyers. Importers, retailers and wholesalers from North America, Western Europe, East Europe, South Asia, Africa has registered to join Business Matchmaking to discuss business details with selected experienced Chinese manufacturers.
Star Suppliers marked for reliable sourcing
Among thousands of exhibitors, Star Suppliers are specially marked for international buyers to sourcing confidently. They are strictly endorsed by CTJPA in five criteria including Quality Assurance, Annual Export Volume, Social Accountabilities, Corporate Competitiveness, and CTJPA membership status. All data comes from the 3rd-party independent authorities. International buyers can easily spot Star Suppliers by marks in Visitor Guide and signage on booths.
Conferences and industry network

As the only authoritative association of toys and juvenile products industry in China, CTJPA will host a series of conferences and forums during the fair.
·   G50 Summit of China Toy and Juvenile Industry will gather worldwide industry leaders to discuss on future market development.
·   Round Table Meeting – When Brands Meet Channels will connect international big brands with local retailers and distributors to tap into Chinese market quickly
·   Asian Councile of Toy Industries (ACTI) Informal Meeting
·   2017 ICTI Care Progress Annual Seminar

Must-attend event for international brands targeting Chinese market

With steady economic development, China’s local market attracts more and more international brands. They are eager to tap into this huge market and benefit from the biggest consumer base in the world. Big brands including Aprica, AVENT, Britax, Cam, Combi, Chicco, Cybex, GB, Joie, Maxi-cosi, Nestle, NUK, Pigeon, Quinny, Richell, SILVER CROSS, TAKATA , and others will participate this year to meet local partners, and explore new business opportunities. The fair will attract thousands of top local distributors and retailers from across China, leading online retailers, and new media VIP distributors in maternity and baby industry.


To register online to visit the fairs or get more information, please visit the website or, or send email to
About the Organizer:
The China Toy & Juvenile Products Association (CTJPA) is the not-for-profit trade association representing the interests of Chinese toy and juvenile products industry. It is the only official representative in ICTI appointed by Chinese government and the governance board member of ICTI Care Process. CTJPA was founded in 1986 as the China Toy Association. Total registered members are over 5,000.
Koelnmesse has one of the world's largest exhibition complex and organizers 80 trade fairs in Cologne and all over the world each year. As organizer of the world-renowned Kind + Jugend in Cologne, Germany, Koelnmesse has deep knowledge about the industry and an extensive network to its decision makers.
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Co-located Event
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