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China International Baby Articles Fair

October 16-18, 2018     Shanghai New International Expo Center

International, high quality, professional trade platform

220000 square meters 2400 exhibitors 3600 brand 70000+ buyers

Golden Age for International Baby Article Brands to Sell to China

Two children policy, together with booming willingness to consume on toys and kids products, make China’s domestic market more attractive to international brands than ever before.
What’s the hottest?
“Win from the start” is a popular theory among Chinese parents. The latest market research shows that Chinese parents pay more on baby articles and toys in recent years. They would like to provide all that is possible for their kids to be better than others. Articles with educational and fitness functions are extremely welcomed. Educational toys, dolls, scooters and children’s tricycles are top three hottest items.
85% of consumers are willing to buy new brands. This percentage is even higher in big cities like Beijing, Shanghai and others. Chinese parents think highly of international brands for the quality and creativity.
Where to buy?
How to reach the world’s biggest consumer base is a question to many international brands who are new to China’s domestic market. Department stores and super markets are still the most important channels, but maternal & infant stores, including chain stores and independent stores have gain more market share year by year, and even surpassed department stores and super markets in some second-tier cities.


How to find these channels?
China Kids Expo is the flagship trade fair for baby articles in Asia. It’s held in every October at Shanghai. The fair attracted big brands including Aprica, AVENT, Britax, Cam, Combi, Chicco, Cybex, Goodbaby, Joie, Maxi-cosi, Nestle, NUK, Pigeon, Quinny, Richell, SILVER CROSS, and TAKATA etc., who brought their latest products to the fair to find reliable partners, and benefit from this world’s biggest market.
Part of buyers at China Kids Expo


G50 Summit of China Toy and Juvenile Industry


Executive Round Table Meeting – Brands Meet Channels


Do you have the ambition to benefit from the world’s biggest market? Take the first step to exhibit at China Kids Expo, and find reliable sales channels. Don’t miss this golden age for international baby article brands to sell to China.

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