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China International Baby Articles Fair

October 16-18, 2018     Shanghai New International Expo Center

International, high quality, professional trade platform

220000 square meters 2400 exhibitors 3600 brand 70000+ buyers

Executive Round Table Meeting- Brands meet Channels

China Kids Expo welcomes more and more international brands , who want to benefit from the world’s biggest market. Aprica, AVENT, Britax, Cam, Combi, Chicco, Cybex, GB, Joie, Maxi-cosi, Nestle, NUK, Pigeon, Quinny, Richell, SILVER CROSS, TAKATA participated China Kids Expo in last October. In addition to showcasing latest products, many of them joined Executive Round Table Meeting to build up relationships with Chinese leading retailers and distributors.


China Toy & Juvenile Products Association initially launched the Executive Round Table Meeting in 2013 during China Kids Expo, and since then International Brands of kid products have been provided a platform to meet with Chinese leading Distributers.
Through 4 years’ development, the beneficiaries of Round Table Meeting have been increased dramatically. Kids products brands from the United States, the United Kingdom, France, Japan, and Korea etc. took this opportunity to meet with quality Chinese channels like Leyou, Redbaby, Yansha, and Dreamport etc. They regard the Execcutive Round Table Meeting as the fast track to get inspiration and reference which is able to assist them in opening and expanding Chinese market. There is no doubt that Round Table Meeting has become a highlight of China Kids Expo (CKE).
China Kids Expo is exactly a feast of global kid products industry!’ commented by Jiandong Wang, the Minister of Chinese Business Division from Takata, a leading Japanese car seat brand with 2 years’ experience in Chinese market, and a senior exhibitor at China Kids Expo.

During the 2017 meeting, international brands shared their plans on product positioning, network construction and brand engagement after entering Chinese market. On the other hand, Chinese retailers and distributors shared their business status, market experiences, opportunities and challenges. At the meantime, both sides had thorough discussion on the best way for international brands to enter Chinese market, and the golden rule to balance sales volume and brand expanding. The interactivities and matchmaking between international brands and Chinese channels enabled them to find out the gap and requests timely, aiming for a win-win situation.


The booth booking for 2018 China Kids Expo is opening. Contact us now to book your booths, and secure your seat in Executive Round Table Meeting.
Click here: more information, or send your inquiry.
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