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China International Baby Articles Fair

October 16-18, 2018     Shanghai New International Expo Center

International, high quality, professional trade platform

220000 square meters 2400 exhibitors 3600 brand 70000+ buyers

China Kids Expo Will Open in Shanghai on October 16th!

China Kids Expo (CKE), Asia’s leading trade fair for toy & baby product, will be held at Shanghai New International Expo Center (SNIEC) during October 16th to 18th. Together with China Toy Expo (CTE), China Preschool Expo (CPE), and China Licensing Expo (CLE), China Kids Expo will feature 2400 exhibitors showcasing around 4,300 brands in 220,000 square meters.

2018 CKE will continually cover the whole value chain of the juvenile industry and penetrate all segments in this huge market. The fair will once again show baby article brands that guarantee quality and safety. As a one-stop sourcing platform, Children’s Car Seats, Strollers & Accessories, Baby Feeding & Nursery Products, Health, Care & Bathing Products, Infant & Maternity Wear, Children’s Clothing & Accessories, Children’s Furniture & Home Décor, Carrier Systems, Safety Products & Accessories and Ride-on Products will all be exhibited.
Through decades of development, visitors of CKE become more comprehensive and internationalized. In 2018, 80,000 buyers from 134 countries and regions including wholesalers, agents, distributors, chain stores, supermarkets, shopping malls, and department stores etc. are expected to source at the fair.
Gaining Insights of Trend Sourcing
·   Global Trends in China 2019 – a collection of the newest products to be released in 2019, featuring future industry trends and huge market potential.
·   Display of Innovative Products – a special display of products innovative in design, material and function, which proved its popularity among consumers in last season.
· Kids Fashion Show –Kids fashion brands from Italy, Spain, France and other countries will bring you an annual kids fashion show to launch their latest products.
Direct Sourcing from Experienced Exporters
As the world’s biggest production base for baby & toy products, China exports account for 80% of total sales across the global market. 80% of exhibitors at the fair are experienced exporters, plus a specialized Baby Product Export Zone designed to welcome overseas buyers.
Star Suppliers Marked for Confident Sourcing
Facing thousands of exhibitors, Star Supplier Program assist international buyers in sourcing from the right suppliers with quality and export proficiency. Star Suppliers are strictly endorsed by China Toy and Juvenile Products Association (CTJPA) in five criteria including Quality Assurance, Annual Export Volume, Social Accountabilities, Corporate Competitiveness, and CTJPA Membership Status. All data comes from the 3rd-party independent authorities. International buyers can easily spot Star Suppliers by marks in Visitor Guide and signage on booths.
Gateway for International Brands to Enter China Market
Thanks to its close attention to detail and numerous value adding elements, CKE is the best place to meet key buyers from major distribution & retailer channels in China. It is also the most robust platform through which to promote new products and services, raise company profile, get China market update from authoritative sources and find new partners from the markets that matter most, while analyzing existing and emerging trends.
Big brands including LEGO, Kidsland, Bandai, SilverLit, Hape, Vtech, HaBa, Good Baby, Cybex, Dorel, Fisher-Price, AVENT, Britax, Combi, Pigeon, Richell, Emmaljunga, Peg-perego, CAM, Sanosan and others will participate this year to meet domestic partners, and explore new business opportunities. 
Conferences and Industry Network
As the only authoritative association of toys and juvenile products industry in China, CTJPA will host a series of conferences and forums during the fair.
·   G50 Summit of China Toy and Juvenile Industry will gather worldwide industry leaders to discuss on future market development.
·   Round Table Meeting – When Brands Meet Channels will connect international big brands with local retailers and distributors to tap into Chinese market quickly
·   Asian Council of Toy Industries (ACTI) Informal Meeting
·   2018 ICTI Care Progress Annual Seminar
CTJPA and Koelnmesse, the organizer, will do everything possible to make this annual event to be the best experience for exhibitors and visitors. Wish you all the success for this year’s event! See you in Shanghai during October 16th to 18th.
About the Organizer:
China Toy and Juvenile Association (CTJPA) is the only one not-for-profit national trade association with over 5000 registered members. The association works closely with the Chinese government, international organizations and the companies of the industry to maintain and promote the sustainable development of China’s toy, kids’ products and licensing industry. CTJPA took the Presidency of the International Council of Toy Industries for 2015-2018.
Koelnmesse has one of the world’s largest exhibition complex and organizes 80 trade fairs in Cologne and all over the world each year. As organizer of the world-renowned Kind+Jugend in Cologne, Germany, Koelnmess has deep knowledge about the industry and extensive network to its decision makers.

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