The LEGO Group and National Geographic unveil the partnership to launch the “explore the world ” campaign.
Recently, the LEGO Group and National Geographic have unveiled their partnership. New LEGO® City and LEGO® Friends sets have been developed to create awareness about exploration and the protection of endangered species in the world’s jungles and oceans. To support the launch and engage children even further, a campaign has been developed in collaboration with National Geographic to encourage children to explore the world and maybe even develop their own creative ideas on solving the real-life challenges our world is facing. The LEGO Group is also announcing a contribution towards the National Geographic Society to fund grants in ocean exploration and species conservation.
The LEGO Group and National Geographic have a well-established relationship, previously having collaborated on wildlife awareness sets such as LEGO® Friends Sea Life Rescue and LEGO® City Jungle sets. However, this is the first time the two brands are partnering on a campaign that seeks to inspire kids to think creatively – not only is it fun, but it may result in a creative solution that can one day help explore and protect our planet.
Cooperation between Spin Master and TickTok influencer WeWearCute on New Stationery, Craft and Activities Line
On June 30th, Spin Master have partnered with WeWearCute, TikTok content creators in a multi-category, co-brand and licensed products agreement. inkFLUENCER™, new brand of Spin Master, focuses on stationary and Craft products for teenagers. It will cooperate with WeWearCute to release two two feature items exclusive to Walmart this October, followed by a larger assortment of activity items in 2021.
3 Safety Car Seats of Cybex Win in the Stiftung Warentest and ADAC European car seat test
In May, Cybex has achieved outstanding success with three test winners in the Stiftung Warentest and ADAC European car seat test. The products are Cybex Solution i-Fix, Cybex Solution B-Fix, Cybex Pallas B-Fix.